Our Story

Welcome to SM Beauty 

My name is Shanice and I’m the founder of SM Beauty (previously known as Angel Cosmetics).

I’m a qualified Makeup Artist from London. I started my previous brand in 2020, when I was just 16. We launched in March 2021 and now as of July 2024 we have launched our rebrand. 

My passion for makeup and business started from when I was 15 years old and began to love makeup but also always wanted to be my own boss.

From day one quality has always been a priority for me when it comes to launching products, so I can assure you that with every order even down to the packaging the quality is amazing.

Thank you for choosing to support my dreams and I’m looking forward to this amazing journey with you all. 🤍

- Shanice